Fighting my personal battle against spam filters, I discovered something new.
I’ve no idea if it is true, because I’m not so technical and I’m still doing some tests.
But in case it were true, that would be a very sad discovery.
Anyhow, here’s the story:
I read in several articles on the web that including a picture in your emails might decrease a sort of quality score, which would mean a much higher likelihood of being forwarded by the biggest email providers (Gmail, Yahoo, etc.) straight into spam folders, no matter how good and genuine your content is.
I couldn’t believe it. But I decided to do a simple test.
So, I removed the picture of my face from all email footers… and open rates skyrocketed!
my ego likes to think that the improvements were due to more attractive email subjects…
… but I suspect that before that move, Gmail simply opened my emails, gave a look at the picture, and decided to send the message into spam folder to protect its users. While as soon as I removed my face from the inside, it let emails get into user’s inboxes.
Am I so ugly?
All jokes aside, avoiding spam filters is becoming harder and harder every day, even if you are not a spammer at all.
- plastic surgery
- improve email deliverability by learning do’s and don’ts of email marketing (which I am doing, I’ll keep you posted)
- rely on an automated business system that works on your behalf, even if you cannot always be present in your prospect’ inboxes.I like this one, more info here: